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Pull in the crowds with BT Sport and you’ll be pulling more pints too.


With BT Sport in your line up keep members happy – old and new.


Make your guests feel right at home with their favourite sports in the bar and their rooms.


BT Sport is the perfect play for gyms, bookmarkers, sports shops, offices, rigs, ships and yachts


Get BT Sport across all your locations for all your customers and visitors.

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The Pub Cup is back

Link up with your local for the chance to
play for your pub at Wembley Stadium.
Enter by June 18.

Upcoming Sport highlights

The latest action coming up on BT Sport, as well as Euro 2020 action coming up on ITV, STV and BBC.

Our Pub Finder connects BT Sport pubs with customers, so they discover where they can watch the best of live sport

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More of the sport that matters…

As the exclusive home to UEFA Champions League, UEFA Europa League and the newly launched UEFA Europa Conference, and with live coverage from all European rugby union, BT Sport brings you more of the sport that matters throughout the week. With BT Sport you can also fill your venue with 52 exclusive Premier League games, up to 80 live games from the Gallagher Premiership, boxing, UFC, MotoGP™ and much, much more.

Find out more about our BT Sport packages >

Pub Cup re-united on the road to Wembley

Pubs have missed grassroots football and grassroots has missed the pub – find all the details for this year's competition here.

Enter Pub Cup 2021 now – and your team could be playing at Wembley

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In the spotlight

We put you and your customers at the heart of the action

Get them in, to see the season out

As the trade finally opens up, there’s plenty of sport to keep your customers entertained

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Get match ready

Are you opening up again to show live sport to your customers? Follow these steps to ensure everything goes smoothly from kick off.

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Support Squad reaches out for promotion

Our agents are on a mission to help all BT Sport pubs make the most of everything they do

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Want to see how BT Sport could support your business?