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Benefits
More of the sport that matters…
As the exclusive home to UEFA Champions League and UEFA Europa League, all European rugby union and the Gallagher Premiership, BT Sport brings you more of the sport that matters throughout the week. With BT Sport you can also fill your venue with 42 exclusive Premier League games, FA Cup matches, boxing, MotoGP™ and much, much more.
Find out more about our BT Sport packagesWe're here to help with your big game strategy
Take inspiration from top class operators and industry experts by reading our regular posts to ensure you're primed for success.
Google Garage
Robbie reveals how social can help, whatever kind of show you’re putting on
The BT Sport pundit tells licensees how he harnesses the power of Twitter and Instagram to drive engagement
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News
Digital advertising has become a jewel in The Crown’s strategy
The seaside pub uses BT Sport assets on TV screens to let customers know what’s coming up next
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News
Brian O’Driscoll looks to Leinster to continue European success
The Irish icon talked to licensees at our Belfast Google Digital Garage event about the forthcoming Heineken Champions Cup rugby on BT Sport along with the pros and pitfalls of social media
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Google Garage
Google Digital Garage: 13 things we’ve learned so far…
Our partnership with Google has seen licensees across the country pick up tips to maximise their digital offering. Here are some of the highlights…
Learn moreIn the spotlight
We put you and your customers at the heart of the action.
Tactic
Manager of the Month
We salute stars of the trade with our BT Sport Manager of the Month initiative.
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Pub cup
The gun finds the target in dramatic pub cup final shootout
London pub overcomes last year’s champions The Liver Vaults to win 2018 BT Sport Pub Cup
Learn moreRelive the 2018 Pub Cup final
Thank you to all the teams who competed in the 2018 BT Sport Pub Cup and congratulations to our winners. Pre-register for 2019 now www.btsport.com/pubcup
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