The preparation is all but done and all that is left is for Liverpool and Read Madrid to go toe-to-toe in what should be a truly compelling Champions League final on Saturday night.
But have you done all that you can?
The game itself is a huge draw and just switching on BT Sport and making sure you don’t run out of beer and Scampi Fries is a decent start, but, to use two sporting clichés in one, have you gone the extra mile to gain that extra per cent?
If you haven’t, it’s still not too late. Here are a few tips on how you can make Saturday’s massive game even bigger for your business.
1.Put on the rugby
Yeah, we know it sounds counter-intuitive, but Saturday is a huge day for sport. It starts with the Aviva Premiership Final between Exeter Chiefs and Saracens at 3pm (live on BT Sport). There are, of course, some football fans who will never see rugby as anything other than an egg hunt for adults but there are plenty of sports fans who embrace both games, particularly when it comes to the season finales. Pitch it right and you could have fans with you for the rugby right through until after the medals are handed out in Kiev.
2. And what about after the game?
Football fans have been known to slope off as soon as the final whistle blows, especially if things haven’t gone the way of their team. But this is Saturday so think about how you want the night to continue after the game. Will you go for a change of vibe with music or a band, or will a re-run of the 2005 final continue the party or raise the spirts or Liverpool fans?
3.While we are on the subject
Football on Saturday night can make for a great party but it may also alter what you usually get up to at the weekend. You may need to consider zoning so diners or non-football fans can get away from the game if they want too (though why they would is anyone’s guess).
We're nearly full for nexts week HUGE Champions League Final!
To avoid disappointment book now for just £5 per person by calling 01772 598850! pic.twitter.com/FGo2xVsPkV
— Bradleys Sports Bar (@thebradleysbar) May 20, 2018
Hopefully some of the tips we have provided throughout the season on making the most of posters and social media will come in handy this week. Also think about when you post details about the game because there is going to be a lot of noise all over the various social channels about this one. Our research earlier in the season found that Champions League chat on social hits a peak at around 7pm on matchdays, which might be a useful time to post a reminder that you will be showing the game.
5. Stand out from the crowd
How can you get the attention of football fans when so many are vying for it? Free drinks or offers are always good, such as this nice idea from The Kenton pub in Hackney:
6. Think Spanish
You’ll find Liverpool supporters all over the land, but there’s also a good chance that you’ll have some Real Madrid fans nearby too. Without getting all Brexit on you, are you pitching this as a home tie or from a more European perspective? The latter might help your sangria, tapas and paella sales.
7. Did someone say sweepstake?
Half-price drinks until the first goal is scored, a sweepstake on the first goalscorer… the game will be interesting enough but it doesn’t hurt to give neutral fans something else to cheer for.
8. Select your best team
You should be busy and customers will not want to miss much of the action while they wait for a drink. Make sure you’ve got your staffing numbers right and your best performers in the right position. Get those tactics right and you should be celebrating, whatever the final score is.
Watch the UCL Final between Liverpool and Real Madrid live exclusively on BT Sport. Saturday May 26, 7.45pm