Brian O’Driscoll looks to Leinster to continue European success

The Irish icon talked to licensees at our Belfast Google Digital Garage event about the forthcoming Heineken Champions Cup rugby on BT Sport along with the pros and pitfalls of social media

Brian O’Driscoll looks to Leinster to continue European success

Ireland and Leinster legend Brian O’Driscoll believes his old team will be the side to beat again in this year’s European Champions Cup.

The tournament gets underway on Friday night with reigning champions Leinster taking on Wasps in a match that is exclusively live on BT Sport.

O’Driscoll, who won the trophy three times as a player, would not be surprised if Leinster triumph again.

He said:  “It used to be a thing, being a three-time winner but that has been gazumped by five or six lads that have managed to win four trophies, and they will think they can win five and maybe more.

“Toulouse have four, they (Leinster) have four and they will want to be the first team to five. That’s attainable and they have the squad in place.”

He continued:  “They are a team in great shape, comfortably the best team in Europe. That doesn’t mean you are always going to win it. They had to grind it out in the final (they beat Racing 92 15-12) but some of the rugby they played was scintillating. They are the team to beat again.

“With Exeter and Sarries going well in England and the French league starting too, Europe is such a brilliant competition because there could be 10 or 12 different winners depending how the pool stages go.”

Brian, who is now a pundit across BT Sport’s extensive rugby union coverage, was speaking at a BT Sport Google Garage event in Belfast, where licensees learned how to make more of their digital presence to help grow their businesses.

And in a question and answer session, Brian, who has 975,000 followers on Twitter and 273,000 on Instagram was also able to provide some direct advice about the pros and pitfalls of social media.

“Social media is a really weird one because you see a lot of narcissism and ego but it’s a necessary evil at times to promote yourself and the best of your business,” he said.

“I enjoy it and watch it with one eye closed at times because there are plenty of pitfalls with it too and you have to navigate your way through that. It is definitely something that is worthwhile and it’s not going away.”

He added that he also has one very important rule when it comes to engaging with people on social media.

“I find that social media is worth turning off after five drinks. I have looked back from the night before sometimes and thought ‘someone’s hijacked my Twitter account here!’. It can be dangerous to drink and tweet and I have probably done it a couple of times where I have regretted it. Ultimately that screenshot will come back to haunt you.”

He added that his work with BT Sport can provide great opportunities for content.

“You post some of that stuff behind the scenes and sometimes that can be gold. We are in a very advantageous position and that is what people are looking for these days, something a bit different and a bit quirky.”

The Leinster versus Wasps opener is just the first in what is bound to be a dramatic first weekend of Heineken Champions Cup action.

And you can now watch it on BT Sport – the home of European rugby union.

Heineken Champions Cup: Upcoming fixtures

Friday October 12             Leinster v Wasps, 7.45pm

Saturday October 13       Bath v Toulouse, 1pm

Saturday October 13       Montpellier v Edinburgh, 3.15pm

Saturday October 13       Exeter Chiefs V Munster, 3.15pm

Saturday October 13       Scarlets v Racing 92, 5.30pm

Saturday October 13       Ulster v Leicester Tigers, 5.30pm

Sunday October 14          Gloucester v Castres, 1pm

Sunday October 14          Lyon v Cardiff Blues, 1pm

Sunday October 14          Toulon v Newcastle, 3.15pm

Sunday October 14          Glasgow v Saracens, 3.15pm

  • Heineken Champions Cup rugby is live on BT Sport. For further fixture information and FREE assets to help you promote matches on your website and social media visit btsportbusiness.com/fixtures
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