WWE has arrived on BT Sport and we are getting geared up for the first major Pay Per View event on the wrestling calendar.
All of the madness, mayhem and athletic entertainment that the WWE has to offer will be on display at the Royal Rumble in Houston this weekend.
There are bound to be surprises galore on Sunday night but we already know that stars such as Brock Lesnar, Roman Reigns and Charlotte Flair will be competing in the men’s and women’s Rumbles respectively.
The card also features “The Fiend” Bray Wyatt taking on Daniel Bryan for the Universal Championship and Becky Lynch facing Asuka for the Raw Women’s Championship. The PPV spectacular is the culmination of a whirlwind start to WWE joining the BT Sport stable.
Just last week a host of WWE superstars visited the UK to mark the move. Two-time Hall of Famer Ric Flair, the UK’s very own WWE superstar Paige, and four time WWE championship winner Kurt Angle were among those who made the trip.
They were joined by WWE chief Stephanie McMahon at a welcome party at the BT studios. Speaking to the crowd from inside the squared circle, she said: “We have never had a global partner with this kind of support for WWE and that’s not just for us as an organisation, that’s for all of our fans in the UK and around the world and I can’t wait to see what we can do together.”
Fans attending the event even got the chance to get close to the action with Celtic Warrior Sheamus, Andrade, Charlotte Flair, Nikki Cross and a spectacular tag team match-up between Moustache Mountain and Ilya Dragunov and Gallus. Andy Howarth, BT’s managing director of content and strategy, described the deal with WWE as “a game-changer”.
It could prove to be another valuable tool for pubs and clubs looking to attract new people to their businesses.
Well-established brands such as Stonegate’s Walkabout are among those who are planning special events to mark the likes of the Royal Rumble and Wrestlemania 36, which takes place in April. On top of those BT Sport Box Office will also screen Summerslam in August and Survivor Series in October.
But that is far from all. The partnership will bring Raw, Smackdown and NXT coverage on a weekly basis. Flagship shows air live at 1am on Tuesdays, Thursdays and Saturdays. If that’s just a little late for your crowd you can show primetime re-airs of Raw at 7pm on Tuesdays, NXT on Thursdays at 9pm and Smackdown on Saturdays at 8pm.
- For details about upcoming events and social assets to help you promote them to your customers keep checking https://btsportbusiness.com/fixtures-and-promotion/