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BT Sport Business

The Cross Keys

Siddal, Halifax, England

It’s a great product, it’s kept our small tap room busy and noisy, we’re even starting to educate the younger football fans onto our real ale guest beers.

How has BT Sport helped your business?

When we took over in 2013 we wanted it to create a traditional, real ale pub. Adding BT Sport helped us keep a lot of the younger drinkers loyal.

What do you like about BT Sport?

Good presenters, interesting camera shots and great rugby union coverage.