Jupiter Hotels operates 26 Mercure branded hotels in the UK – mid-market, three-to-four star establishments that attract an “eclectic” mix of customers: corporate guests and infrastructure/project workers midweek and leisure guests (families and weddings) at weekends.
The hotels previously had Sky Sports exclusively installed but switched to use BT Sport in their bar and public areas , a decision that Jupiter’s IT Director, Sarah Pope says has saved the company about £500,000 in annual operating costs.
“Key segments of our business mix are project professionals, engineers and energy contractors. As a number of our hotels are not based in the city centre it is important that we offer an evening entertainment option for them. After a day at work all they want is a great meal, something to drink and something to do and we needed to have something visible in the bar area that would offer something of quality to watch. Football is the biggest one going for that.”
This option of live sport is vital for Jupiter Hotels to remain one of the “hotels of choice” to retain key corporate clients. Pope points out that the switch to BT has not come at the expense of a reduction in the quality of sport on offer:
“Being able to tick the box of BT Sport enables us to compete in the market and keep up with the competition. We’ve shown that we don’t necessarily need other competitor options to keep that. To be able to watch quality sport with variety for all tastes covers the customer’s needs”