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BT Sport Business

Kineton Sports and Social Club


David Skelding is the treasurer at this not-for-profit sports and social club near the Midlands which has 600 members and a variety of sports teams. Needless to say that screening live sport is no small matter at the club.
Having the BT Sport subscription is very important to us as a club,” he says. “People really enjoy coming in and having a couple of drinks while they’re watching the live Barclays Premier League action,” he continues.
There’s a lot of customer demand and, with football being the number one driving factor and the amount of games shown, it’s helped in boosting business – especially with the Saturday lunchtime fixture.