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BT Sport Business

The Metro Hotel


The Metro is a mid-priced town centre, boutique-style hotel in Southport. It has just recently been renovated, part of which involved opening a large function room that incorporates a big screen.

The bar area in the hotel is fitted with a number of televisions that show BT Sport. As the bar manager states, the showing of BT Sport has helped attract business to the hotel, with the times that it is shown resulting in “an improvement mainly on the wet sale.”

The bar manager acknowledges the greater number of games on offer with the Sky Sports package, but feels that BT Sport offers better value for money, in contrast the “fortune” it costs to get Sky, and the quality of the coverage is “as good if not better”. While the football remains the biggest draw for customers (especially Liverpool and Everton games, given the location), the bar manager has also notices an appetite for live rugby coverage.

I came down one day and I didn’t realise there was a rugby game on but we had quite a few customers in eating while watching the rugby.