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BT Sport Business

Newport (Salop) RFC


“We subscribed to BT Sport when they began showing exclusive live coverage of the Aviva Premiership,” says Heather Marley, Chairman of Bar & Catering at Newport (Salop) RUFC. “It’s been really beneficial in terms of getting members to stay longer at the club whether to watch the live Premiership and European Champions Cup games in the rugby or the Premier League matches. Where I think the benefit has been most noticeable is on Sunday afternoons as we have a really strong youth and minis set-up with over 200 children and their parents attending training on Sunday mornings. The sessions generally finish at about 12.30pm so if there’s an Aviva Premiership or European rugby match showing on BT Sport, there will be a significant amount of people staying on in the clubhouse to watch the coverage and have a drink and something to eat. The feedback to the BT Sport rugby coverage has been great and our rugby players and coaches really enjoy the technical expertise and knowledge of the BT pundits.”