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BT Sport Business

Northern FC

Newcastle upon Tyne

“BT Sport works really well for us as we’re a rugby union club so we have plenty of people really keen to watch the live coverage of the Aviva Premiership and European Rugby Champions Cup on Friday nights and Saturday and Sunday afternoons,” says David Giles, General Manager of Northern FC in Newcastle upon Tyne. “But we’re also a club where the local community is welcome and football is obviously massive in Newcastle. This means that the Saturday lunchtime Barclays Premier League games are always really, really popular in the clubhouse. And if Newcastle United are one of the teams then it’s standing room only – you might even have people unable to get into the bar and watching the action through the glass doors from the balcony! We were also lucky enough as a club to get an invite from BT Sport to attend the live filming of the Rugby Tonight programme in London and that was great for the profile of the club.”