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BT Sport Business

St James’ Court


The St James’ Court is a luxury central London hotel catering primarily to high-end corporate and leisure clients from both the UK and abroad.

The hotel has BT Sport installed as part of a 60+ channel offering in each of their 338 rooms as well as a TV in the bar area.

St James’ Court manager Edward Riches feels the variety of content available on BT Sport makes it a necessary addition to the business:

“The good thing with BT Sport is that you have the German and other foreign football as well as English, so it is good to be able to offer that. We are just about to install BT Sport 2, which has a few more of the US Sports on it. With our international demographic it is important to us to be able to offer this. It increases the mix of sport that we have available for customers to watch. That is the most crucial thing for us.”

Mr Riches is also enthusiastic about the quality of the content available on BT Sport – an aspect that also fits well with the demanding nature of the hotel’s clientele:

“What BT Sport shows is of good quality. I think there is a nice blend and mix of things that are on there. It is to a high standard.”

Overall, this leads Mr Riches to state that BT Sport has been a “very good” addition to the St James’ Court Hotel.