Drive customers to you with MotoGP™

The British Grand Prix on BT Sport is the perfect chance to showcase the unparalleled drama of motorsport to your customers

1. What is it?
The simplest way of putting it is that MotoGP™ is to two wheels what F1 is to four. The best riders on earth race 1000cc bikes at speeds of up to 221mph on 19 different circuits around the globe to produce a champion.

2. Who is the current champion?
Spain’s Marc Márquez has won four of the last five championships riding for Honda. He is leading the way again this year with seven-time champion Valentino Rossi his closest rival.

3. Any chance of a Brit taking the chequered flag?
Cal Crutchlow (below) is our best hope. He is currently eighth in the overall standings but stood at the top of the podium in Argentina earlier in the season. He has a previous best placing of second at Silverstone in 2016 and will be hoping to go one better this weekend.

That said, there’s hasn’t ever been a British winner since the race moved from the Isle of Man to the mainland in 1977. There also hasn’t been a British World Champion since Barry Sheene won his second championship in the very same year.

4. What’s the drill this weekend?
The main event – The MotoGP™ British Grand Prix – takes place on Sunday at Silverstone with coverage starting on BT Sport 2 from 12.30pm.

But that’s not all. Our coverage starts on Friday with the practice sessions (from 8.45am) and continues on Saturday with qualifying (from 12pm).

We also have comprehensive coverage of Moto2™ and Moto3™.

5. Moto2™ and Moto3™?
As well as bringing you the main event we also show you stars who could one day be winning MotoGP™ races. Both of these divisions also have racers challenging for the title in a format based on races around the globe. Moto3™ features 250cc bikes and Moto2™ has 600c bikes with uniform engines.

6. OK, but is it any good for my business?
Well it could be, if you happen to have a customer base that is into their motorsport. Take the Green Man in Willington, Derbyshire for example. The pub regularly gets between 20 and 30 people watching the races on Sundays. Licensee Matt Feeney (pictured below) says: “For the race on Sunday we are having a buffet and have sold 29 priority seating tickets at £5 each.”

7. Any other tips?
MotoGP™ is the second most popular sport at The Green Man (behind football) and this is helped by the fantasy league the pub runs. It has 27 members who all compete to win prizes on race days, as well as being crowned overall champion.

Matt adds: “Everyone pays £3 each week and they choose a rider in each race. You get more crashes and engine blows so it is not as predictable as F1 and the favourites do not always win.

“Whatever they score in the race you score in the league.”

The league and the races being on the main screen has even started to attract general sports fans into the MotoGP™ fold.

8. What follows the British Grand Prix?
We are getting towards the business end of the season. After Silverstone there are just seven races to go. The next is in Italy on September 9. The season concludes in Valencia on November 18.

9. Anything else my thrill-seeking customers might like?
If you can get a crowd for MotoGP™ you could also give the World Rally Championships a try – we screen all 13 rounds on BT Sport. Speedway is also proving to be a popular draw, particularly for pubs such as The Cleveland Arms, which are based in speedway towns. There are 30 live speedway events including the FIM Speedway Grand Prix, World Cup and British Speedway.

  • Watch the British MotoGP™ live this weekend on BT Sport. Race coverage starts at 12.30pm on BT Sport 2.

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