UK boxing is going through a golden period with multiple world champions and huge personalities battling it out across the weight divisions.
Hype has always been high around the noble art but now this country has the fighters to back up the trash talk with some powerful punching.
The year may be slowly drawing to a close but there is still time for two major nights of boxing to help you pull in a crowd.
On December 22 Josh Warrington will make the first defence of the IBF Featherweight title he won in dramatic fashion against Lee Selby. And it will be no easy outing at the Manchester Arena as the Leeds fighter goes up against former two-weight champion Carl Frampton.
It will be a huge night for fight fans, but before that there is the small matter of a heavyweight battle taking place on the other side of the Atlantic at the start of the month.
BT Sport subscribers will have already seen the incredible return of Tyson Fury after an absence from the sport of more than 900 days.
Now he has a shot at winning a world title once more, but first he’ll have to get past the hard-hitting WBC champion Deontay Wilder.
Here’s what you need to know before the big men enter the ring…
Why should you show it?
Because, quite simply, fights just don’t get much bigger than this.
Whether you have a strong base of boxing fans or are just a casual observer of the sport, this fight gives you a great chance to pull in a crowd.
Boxing fans also tend to enjoy watching their sport in the on-trade, with 72% of boxing fans saying that they watch the sport out of home*.
The heavyweight division is as exciting now as it has been for years and Wilder and Fury are without doubt two of the biggest personalities and most talented boxers around. This has all the markings of a mega-fight with two undefeated champions of contrasting styles going toe-to-toe.
And you never know, the winner may just get a crack at unifying all of the heavyweight belts with a future bout against Anthony Joshua.
Lee Price, manager of the Royal Pier in Aberystwyth, expects his pub, the Inn on the Pier, to be full to capacity for the event
He said: “We are a 24-hour pub so this is a great event for us. People will want to watch it and we will be one of the places that is still open.”
When’s it on?
The fight will take place on Saturday December 1 at the Staples Centre in LA, or rather the early hours of Sunday December 2 for UK pubs and clubs.
This will mean either a very early start, or more likely, staying open late or applying for a licence extension.
When exactly the ring walk will take place is not known because it will be determined by the duration of the fights on the undercard. It is anticipated that it could be around the 5am mark.
And while this is generally not ideal timing for a pub or club event, another way of looking at it is that it will provide an incredible revenue opportunity at a time when the building would ordinarily be earning nothing at all.
Lee added: “We have been open at this sort of time for UFC and for the Mayweather v McGregor fight and have been completely packed out. This division is exciting, the fight is a close call and people will want to see it, so we expect to be busy again.”
How can you show it?
Early birds will have already taken advantage of a discount deal to show the BT Sport Box Office event.
To book the fight call 0800 678 1068.
You can find out more information about accessing our Box Office service here. On the night the fight will be available via channel 490 on the Sky Platform.
Bruce Cuthbert, director commercial premises, BT Sport, said: “This is a golden era for British boxing, and the fight that everybody is talking about is Deontay Wilder v Tyson Fury, in LA on December 1. We’re delighted to be able to offer pubs and clubs the opportunity to show this blockbuster fight on BT Sport Box Office.”
Things to consider
Before the fight we will look in more detail at how you can manage and maximise late-night/early morning events. Ahead of that, here are a few things for you to consider.
Customers will need to know if you are open so as well as spreading the word internally make sure your website and social media channels are regularly updated with details about the event. We have social assets to help you do just that.
For an event at an irregular hour it may be worth considering selling tickets, even at a nominal price, just so you can get a handle on how many people to expect in the early hours.
Having an idea of the numbers you can expect will also help you staff the event appropriately. You may want to think about security staff as well as bar workers to ensure the night goes as smoothly as you would like.
That first bell is getting closer.
*CGA consumer survey for BT Sport April 2018