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BT Sport and Budweiser Brewing Group’s partnership offer discounts for new and existing BT Sport customers

BT Sport is continuing its partnership with one of the biggest names in brewing so pub and club customers can reap the rewards.

New customers who take a minimum 12-month BT Sport subscription and add one or more Budweiser Brewing Group products to their venue will be eligible for a 50 per cent discount.

Existing customers are also eligible for extra money off their monthly BT Sport charges when they add extra brands to their bar. These include best-loved brands such as Stella Artois, Corona, Camden Hells and Budweiser, the official beer of the English Premier League, so there are plenty of options for your line-up.

And with the English premier League kicking off on August 14 and plenty of other fixtures to look forward to, now is the perfect time to make your signing of the season.

The exclusive discounts follows the support that both companies have provided to the trade as pubs and bars look to bounce back from the challenges presented by the pandemic.

BT Sport froze payments during the closed period and provided a range of free digital support skills – including visits from our Support Squad. Meanwhile Budweiser Brewing Group funnelled £1.5m to the trade when pubs and bars were forced to close, as part of its Save Pub Life campaign.

Bruce Cuthbert, Commercial Director at BT Sport, said: “At no other time has it been more crucial to support the industry as it rebuilds. This partnership between BT Sport and Budweiser Brewing Group will provide welcome discounts for both new and existing customers, at a time when businesses need to carefully balance cost control with sound investments to encourage customers back into their venues.”  

Jean-David Thumelaire, On-Trade Sales Director, Budweiser Brewing Group said “The English Premier League is one of the most iconic football leagues in the world and as the On-Trade continues on the road to recovery, the season presents a huge opportunity to drive sales over the coming months. We’re pleased to be continuing our partnership with BT Sport to help pubs and bars to tap into this sales opportunity, whilst saving money on their subscription.”

  • For more information call BT Sport now on 0800 917 3244

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