Get a beer in with Bud and save money on your BT Sport subscription

BT Sport teams-up with Budweiser Brewing Group to offer discounts for new and existing BT Sport customers

BT Sport has joined forces with one of the biggest names in brewing – and pub and club customers can reap the rewards.

New customers who take a minimum 12-month BT Sport subscription and add one or more Budweiser Brewing Group products to their venue will be eligible for a 50 per cent discount.

Existing customers are also eligible for extra money off their monthly BT Sport charges when they add extra products to their bar.

And with well-known brands such as Stella Artois, Budweiser, Camden Hells and Beck’s, there are plenty of options for your line-up.

With an incredible feast of European football coming up, plus the return of the Premier League and rugby’s Gallagher Premiership and European Championship Cup, now is the perfect time to make your signing of the season.

The move backs up the support that both companies have provided to the trade as it deals with the challenges presented by Covid-19.

BT Sport froze payments during the closed period and provided a range of free digital support skills – that can be accessed here. Meanwhile BBG provided £1m in support to the trade as part of its Save Pub Life campaign.

Bruce Cuthbert, Commercial Director at BT Sport, said: “At no other time has it been more crucial to support the industry as it rebuilds. This partnership between BT Sport and Budweiser Brewing Group will provide welcome discounts for both new and existing customers, at a time when businesses need to carefully balance cost control with sound investments to encourage customers back into their venues.”  

Ryan Fritsch, On-Trade Sales Director at Budweiser Brewing Group UK&I, said: “As well as supporting the on-trade with safe re-opening, we are committed to helping our customers create memorable experiences for pubgoers who have been missing their local over the last couple of months.

“Our new deal with BT aims to do just that, while helping to ease additional financial pressures for pub and bar owners at a very challenging time.”

  • For more information call BT Sport now on 0800 917 3244

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