Make more of midweek with new UEFA Champions League back-to-back kick-off times

Eight out of 10 BT Sport pubs believe that consecutive UEFA Champions League games will help them make more money

Back-to-back midweek games significantly enhance your chances of keeping a crowd in.

Last season’s Champions League proved to be a huge draw with millions heading out watching the final in pubs or clubs – and now you’ll have even more opportunity to keep those football fans happy.

From next season UEFA is changing kick-off times so instead of the traditional 7.45pm slot, games will start at either 5.55pm or 8pm.

This means that in the group stages and round of 16 pubs will be able to show back-to-back Champions League games for the first time.

Pubs can already show two games in a row on Thursdays with the Europa League, and now the Champions League will follow the same format.

It increases your potential to get football fans in straight after work and keep them entertained for longer.

Depending on how the group stage draw works out you could have a Liverpool game directly before Manchester United take to the field. Spurs, in their new stadium with a host of England stars, and champions Manchester City complete what is a tantalising line-up of English clubs. Celtic, who have dominated the domestic scene in recent years will also be desperate to make an impact in Europe’s premier competition but will need to qualify for a place in the group stages.

It should be a huge draw for the trade, with eight out of 10 BT Sport pubs saying they believe that consecutive Champions League games will help them make more money*.

It comes off the back of the 2018 campaign, which was a sensational tournament full of unforgettable moments for football fans and bars alike.

It started with six British teams in the line-up and ended with Liverpool narrowly missing out as they succumbed to a rampant Real Madrid. Gareth Bale provided one of the sporting moments of the year when he scored the type of goal most mere mortals can only dream about to help Los Blancos to a third consecutive title.

More than 2.2 million people headed to a pub or club to take in the final – showing what a huge draw the competition is.

Once again, the tournament will be shown exclusively on BT Sport – the home of the competition until at least 2021.

And the biggest and best of the Premier League will face Europe’s elite with the top four sides from Spain, Italy, Germany and England automatically qualifying for the group stages.

Can one of them bring that famous trophy back to these shores for the first time since 2012?

One thing’s for sure, there will be some thrilling nights of football before we find out.

Dates for the diary

August 30: Group Stage Draw

September 18/19: Matchday One

December 17: Round of 16 draw

February 12/13/20/21: Round of 16 First Legs

June 1: Final

*Amethist Survey 200 licensees, 2018





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