Skip to main content
Business category |

Select to personalise:

Pull in the crowds with BT Sport and you’ll be pulling more pints too.


With BT Sport in your line up keep members happy – old and new.


Make your guests feel right at home with their favourite sports in the bar and their rooms.


BT Sport is the perfect play for gyms, bookmarkers, sports shops, offices, rigs, ships and yachts


Get BT Sport across all your locations for all your customers and visitors.


Get the perfect package for your venue

At BT Sport we offer two sports packages, so you can choose the right one for you and your customers.

BT Sport 1 – our home of domestic sport

Getting customers back into pubs and clubs is naturally high on the agenda for everyone in the licensed trade, and sport is a proven way of doing exactly that. Did you know that one in three pub goers cited ‘watching live sports’ as one of the main things they missed about the pub during government imposed closures?*

Our BT Sport 1 package gives customers plenty of reasons to return, as we will be showing 52 live and exclusive Premier League games to bring to you throughout the season.

Rugby more your thing? We’ve got that covered too with multiple live games from every round of the Gallagher Premiership through to the play-offs and the final itself.

And we don’t stop there. Boxing has been a knockout success in the last few years. Big global names and British stars have reignited interest in the noble art – and venues have reaped the benefits of screening the action.

* Censuswide survey 2020

Call now on 0800 678 1065 find out more.

BT Sport Total – our most complete package

Like the sound of all the above but want more for your venue? Then BT Sport Total is for you.

With almost three quarters of UK pub goers more or just as likely to visit the pub to watch sport as they were before lockdown* BT Sport Total gives them plenty of reasons to do so.

First of all, there are those momentous nights of European football with live coverage of every game from the groups stage to the finals of the UEFA Champions League, Europa League and the newly launched Europa Conference – that’s a whopping 420 European matches exclusive to BT Sport. That means you can keep close tabs on the progress of the likes of Liverpool, Manchester United, Chelsea, Manchester City, Leicester, West Ham, Spurs, Rangers, Celtic and more.

Add to that, games from Serie A, Ligue 1, and the National League and we have got football Totally covered.

There’s more for rugby fans too with live coverage of the biggest European club competitions – the Heineken Champions Cup and the Challenge Cup ­– all the way to the showpiece finals themselves.

That’s all before we mention MotoGP, WWE, UFC, Cricket, MLB and even more.

For full detail of our comprehensive sports offering visit our Why BT Sport page.

*Oxford Market Watch 2020 survey

Call now on 0800 678 1065 find out more.

Keen to see how BT Sport could support your business?