More than 80 pub and club operators learned a host of skills to improve their digital offering at our recent Google Digital Garage events in London.
Two events on consecutive days at the iconic BT Tower gave operators the chance gain valuable insights into the world of online as well as enjoying an exclusive lunch at the top of the tower and hearing from guest speakers Robbie Savage and Ugo Monye.
The sessions attracted a range of business types, from single site operators through to national pub companies – all looking for ways to maximise their digital output.
Chris Baker (below), licensee at The Foresters in Kent, said she wants to improve her website and social media use to attract a wider audience to the wet-led pub.
“We have no real presence at all at the moment,” she said. “My pool teams talk to each other online but there is nothing that goes out to the wider public and we are looking at the most effective and affordable ways of doing that.
“I still think people should talk to each other rather than press a button so I want it to be a useful tool rather than a replacement.
“Getting the Google My Business listing is going to be important and I quite like the sound of Twitter as well as opening up the Facebook side of things. It has been a really useful day to be able to speak to both Google and BT Sport about what they are doing.”
Dean Kirby, who owns Epsom sports bar and café Dia y Noche Lounge, said he picked up tips on using Google key words and BT Sport’s social assets which will help to widen his reach.
“It was well worth coming. If people get the chance they should come along. It gives you an opportunity to learn and meet other bar owners to see what they are doing,” he said.
Lana Andrews (below), of family-run pub the Queens Head, in Downe, Kent, said: “My dad is in charge of the Facebook page and my grandad does the website so the idea was that I attended today to learn and take over that side of things. It was really useful and I picked up some great tips from a breakout session with someone from Google that I can use on the website.”
Claire Cummings attended the event in her capacity as marketing support manager at McMullen’s, which has 180 pubs across the south of England.
She said: “We tend to spend a lot of time focusing on our food led pubs but we also have a significant number of wet-led pubs and for that we are always looking at new ways of harnessing advances in social media and events to get people into our sites. This was looking at what more we can do for them above and beyond what we are already doing.”
We are traveling the country in our new partnership with Google to help licensees and their teams understand more about what has become a vital way of attracting new customers as well as keeping current ones up to date with what they are doing.
Each event covers areas such as search engine optimisation, key words, social media, website design and content and digital advertising. There are also opportunities to have individual sessions with Google experts to focus on your own venue’s specific needs.
The events also feature headline speakers from the world of sport.
Here’s what’s coming up:
Belfast, Kingspan Stadium, 24th September 2018
Edinburgh, BT Murrayfield, 1st October 2018
Newcastle, Kingston Park Stadium, 2nd October 2018
Manchester, Old Trafford, 16th October 2018
Cardiff, Cardiff Arms Park, 22nd October 2018
Bristol, Ashton Gate Stadium, 23rd October 2018
This could be your signing of the season so book your place here.