
Rugby Union’s focus may currently be firmly fixed on the ‘Land of the Rising Scrum’ but there’s plenty to enjoy at home as well.
The Rugby World Cup in Japan has seen pubs all over the country open early to give customers a chance to enjoy one of the biggest sporting events in the world in the best possible environment.
Many of you have been promoting matches using the posters that we sent out, letting your customers know they can enjoy live sport with a coffee and a bacon butty, or something else, if it takes their fancy. For more information on our poster packs take a look here.
The World Cup always generates wider interest in the game so now is the time to get your customers on board.
And there’s loads coming your way on BT Sport in the Gallagher Premiership, Premiership Rugby Cup and, just two weeks after the World Cup winners are crowned, the start of this season’s premier European competition, the Champions Cup. Here’s a look at just some of what’s coming up on BT Sport

Gallagher Premiership
An enthralling championship last season saw Saracen’s defeat Exeter by just three points in the play-off final, to collect a fourth title in five years. Those two will be the teams to beat again, but the World Cup coinciding with the start of the season could open things up for the chasing pack. We’ll be bringing you up to 80 live games across the season. This includes live action on October 19, 26 and November 2 – just hours after the conclusion of the World Cup quarters, semis, and the final itself.
Friday October 18
Bristol Bears vs Bath Rugby
7.45pm
Saturday October 19
Saracens vs Northampton Saints
3pm
Sunday October 20
Wasps vs London Irish
3pm
Friday October 25
Bath vs Exeter Chiefs
7.45pm
Saturday October 26
Gloucester vs Wasps
3pm
Sunday October 27
Leicester Tigers vs Saracens
3pm
Friday November 1
Northampton Saints vs Harlequins
7.45pm
Saturday November 2
Leicester Tigers vs Gloucester
3pm
Sunday November 3
Worcester Warriors vs Exeter Chiefs
3pm

Premiership Rugby Cup
The cup is the first chance of claiming domestic silverware this season. The groups are starting to take shape now and we will see them and the competition through the its conclusion.
Friday October 4
Worcester Warriors vs Exeter Chiefs
7.45pm
Sunday October 6
Northampton Saints vs Saracens
3pm
Friday October 11
Gloucester vs Bath
7.45pm
Champions Cup
From the very first kick through to the whistle that ends the final in Marseille in June next year, we will be showing every minute of this year’s Champions Cup tournament. Champions Saracen’s start their defence against Racing 92. Here are you viewing options on the opening weekend:
Friday November 15
Gloucester vs Toulouse, 7.45pm
Saturday November 16,
Glasgow Warriors vs Sale Sharks, 1pm
Bath vs Ulster, 1pm
Leinster vs Benetton, 3.15pm
La Rochelle vs Exeter Chiefs, 4.15pm
Ospreys vs Munster, 5.30pm
Clermont vs Harlequins, 6.30pm
Sunday 17 November
Northampton Saints vs Lyon, 1pm
Connacht vs Montpellier, 1pm
Racing 92 vs Saracens, 4.15pm
- For the latest fixture information and to download social assets to help you promote live sport in your venue, visit www.btsportbusiness.com/fixtures-and-promotion
- Run a rugby club? Here are some tips on getting fans to stay to watch the live action with you?