Licensees get an online masterclass as our Google Digital Garage events kick off in Liverpool

Experts provide tips to help BT Sport pubs and clubs grow their online presence… and their takings

Pub and club operators and staff from across the North West visited the glamorous setting of the Chemistry Lounge at Liverpool’s Anfield stadium as our nationwide programme of events in partnership with Google got underway.

The free events are designed to help licensed businesses learn about digital platforms and how they can use them to connect with new and existing customers and ultimately grow trade.

Sessions are split into presentations and workshops with operators with varying levels of digital experience able to look at areas specific to their own businesses

Deeanne Rothwell (below) is the licensee at Marston’s pub The Top Monkey in Mold, North Wales. She uses Facebook and Instagram to promote the business but wanted help on reaching more people.

She said: “We started by using Facebook and showing that we are running the pub as part of a family and to extend our community within the village.

“I came here (Anfield) because I need to reach more people with my social media and I am hoping that what I have learnt will increase foot flow into the pub.”

She added that one of the tips she picked up was how she can download promotional assets from the BT Sport website to promote upcoming fixtures.

“This will give me more time to think about my posts rather than searching for an image and worrying if it is the right one,” she added.

Peter Casey, secretary of The Royal Air Force Association club in Birkenhead, attended to find out more about search engine optimisation (SEO).

“We wanted to learn how to get on Google and get our site noticed so we can attract more members and raise our profile within the community,” he said.

Meanwhile Thomas Sheelan, bar supervisor at The Lady of Mann in Liverpool city centre, was one of a team from Market Town Taverns pubs who went to Anfield.

He said: “We use social media and our website to promote games, events and the beers we have on. We’ve learned more about boosting posts and how you can reach more customers and suppliers and go into more depth. It is also good to understand how you can use the analytics and graphs from social media.”

As well as picking up a wealth of tips and enjoying a hospitality lunch the attendees also had the chance to meet former Liverpool and Real Madrid star Steve McManaman.

The BT Sport pundit took part in a Q&A and posed for selfies with guests at the event.

More stars are lined-up for future Digital Garage events too with Robbie Savage and Ugo Monye speaking at the London sessions next week, Brian O’Driscoll appearing at Belfast and Wales and British Lions legend Sam Warburton taking the stage at Cardiff.

Details of other speakers will be revealed on our Twitter feed so take a look at

And there are plenty more good reasons to attend.

Deeanne added: “I’d definitely recommend other people come. When you run a pub it is all encompassing, especially if you family, and you can think you haven’t got the time but for me this is so useful and will save me time in the long run.”

Google Digital Garage Events

London, BT Tower, 17th September 2018
London, BT Tower, 18th September 2018
Belfast, Kingspan Stadium, 24th September 2018
Edinburgh, BT Murrayfield, 1st October 2018
Newcastle, Kingston Park Stadium, 2nd October 2018
Manchester, Old Trafford, 16th October 2018
Cardiff, Cardiff Arms Park, 22nd October 2018
Bristol, Ashton Gate Stadium, 23rd October 2018

This could be your signing of the season so book your place here.

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