We have travelled the length and breadth of the country with Google in a bid to help licensees improve their digital offering.
We held nine Digital Garage events at a host of stunning venues, meeting owners, managers, staff and marketing professionals from pubs, clubs, hotels and a host of other businesses along the way.
Many were beginners looking to get started on their digital journeys while others were already well versed in the worlds of websites and social media. But everyone will have taken something away that they will be able to implement in their businesses going forward.
Over the coming months we’ll catch up with some of those who attended to see how the lessons they learned have helped them grow their audiences.
But first, here are some of the views of the people we met at our Google Digital Garage events.
“We use social media and our website to promote games, events and the beers we have on. We’ve learned more about boosting posts and how you can reach more customers and suppliers and go into more depth. It is also good to understand how you can use the analytics and graphs from social media.”
Thomas Sheelan, bar supervisor, The Lady of Mann, Liverpool
BT Tower, London
“I wanted to learn more about digital marketing to feed back to the team in Ipswich. It has become so important to us as a business. I have learned a lot – particularly about BT and the links and things that are available on the website for us to use.”
Aidan Coughlin, owner Isaac’s, Ipswich
Kingspan Stadium, Belfast
“I had a chat with one of the Google Garage guys about Instagram and he was teaching me about picking themes for food and drinks to make it more professional. He took me through the insights to look at how posts are performing and talked about creating hashtags for the business. Coming here has made me less frightened of it knowing that there is a background of support out there.”
Iris McBride, McBride’s on the Square, Comber
BT Murrayfield, Edinburgh
“Our bar is more word of mouth at the moment. We want to target the younger generation more so I came here to learn what platforms to use and pick up some tools and tips. Instagram will work for us, we have done up the bar and we want to show off that visual aspect. A lot of people in my age bracket are using it and it is so accessible. We can also do Instagram live.”
Elena Graham, Jarvies Inn, Glasgow (below)
Kingston Park, Newcastle
“We have found training courses before have been more generic but this was specifically for the hospitality industry. It was described in terms that we understood. There are all sorts of tools that we can use, including the BT website that will enable us to share information about football content.”
Francesca Jakes, marketing coordinator, Molhatra Group, Newcastle
Old Trafford, Manchester
“What I liked about it was that it wasn’t too technical. It was pitched at the right level that everyone could understand. It was tailored really for pub managers, tenants and licensees. It’s not too difficult to take in, very simple, very informative and everybody would take quite a lot of insights from it.”
Paul Holmes, marketing manager Hyde’s Brewery, Manchester
“We are new to the trade so days like this are very helpful. Facebook is our gospel and the one that is most beneficial to our business. There is a Middlewich community page which has around 13,000 people on there which is most of the population for a little town like us, so I post on there and that’s how people know what’s happening.”
Laura Ellison, The Kinderton, Middlewich (below)
Cardiff Arms Parks
“Google looked at our business individually and gave me lots of tips to take away. I now need to put a strategy together for social media and stick with that rather than going off at a tangent and over-posting. SEO on the website needs work too. It was really useful to come along. It’s also great to meet other people in the industry to get different ideas from them too.”
Carly Shapton, marketing manager, The King Arthur Hotel, Swansea
“There are some real basics to pick up. Just being here today I have set up our Google My Business page. We have Facebook and Twitter but are we using them properly? Probably not. This has brought a realisation that maybe it’s time that instead of getting stuck into work it’s worth taking half an hour out at the start of the day when nobody can disturb you and doing this sort of thing. It has been very, very useful.”
Philip Torjussen, general manager, The Lansdown Tennis, Squash and Croquet Club, Bath
- Click here for more tips from Google on making the most of your online presence
- See what stars such as Sam Warburton and Robbie Savage had to say to pubs and clubs about their own experiences of dealing with social media.