Non Stop Summer of Sport
This Summer has the strongest sporting calendar since 2012. May’s European club football and rugby finals, Euro 2016 and then the Rio Olympics mean the huge events run right into next season.
This Summer has the strongest sporting calendar since 2012. May’s European football and rugby finals, followed by Euro 2016 and then the Rio Olympics mean the huge events run right into next season’s FA Community Shield and start of another football season. This is your summer sport guide with key dates at the bottom.
“Fans are in for the greatest summer of sport since 2012.”
The final days of spring have always been an exciting time for sports fans. The climax of the football and rugby seasons are laden with drama. However, as May draws to a close and the sport ends supporters can suddenly experience a crushing hangover no amount of gardening can fill.
Not this year, though. Fans are in for the greatest summer of sport since 2012. First up is football’s Euro 2016, running from mid-June to mid-July. A few weeks later (after everyone’s got their breath back from Wayne Rooney lifting the Henri Delaunay Trophy — well, we can dream can’t we?) comes the Rio Olympics, and the Paralympics thereafter.
This is great news for bar managers everywhere as customers look to embrace the unique atmosphere of watching the world’s biggest sporting tournaments unfold in their local. This year’s European Championships the home nations are well represented with England, Northern Ireland and Wales all qualifying. Our neighbours in the Republic are Ireland are also joining the party. And with casual fans bound to be swept up in the sporting fever this is a real opportunity to make an impression on new customers and turn them into potential regulars.
After the spectacular crescendo of the Barclays Premier League, the FA Cup Final and the Europa League Final — congratulations Leicester City, Manchester United (commiserations Louis) and Sevilla — comes the last match of the European season, the Champions League Final.
This Season’s Final Countdown
This pits Madrid’s two adversaries, Real and Atletico, against each other for the second time in three years. Can Zinedine Zidane’s team of galácticos lift the famous trophy for the 11th time or will Diego Simeone’s well-marshalled squad win Europe’s elite club competition for the first time? The drama will certainly top anything EastEnders can offer
Looking even further ahead, the UK will have 11 entrants in Europe next season — regardless of how we vote in the EU referendum in June. Leicester City, Celtic, Arsenal, Spurs and Manchester City will fly the flag in the Champions League, while Manchester United, Southampton, West Ham United, Hibernian, Aberdeen and Hearts will all appear in the Europa League. The qualifying rounds start at the end of June, so club football will return sooner than you might think.
The culmination of this year’s rugby season is equally thrilling. In the Aviva Premiership Saracens are chasing a third title, while the Exeter Chiefs are looking for their first-ever top-flight championship. The two go head-to-head at Twickenham this Saturday.
BT Sport is the only channel showing all four major footballing tournaments — Premier League, FA Cup, Champions League and the Europa League — and it’s the only channel where you’ll be able to watch all the Aviva Premiership rugby too.
With such a stunning summer of sport in prospect it’s worth noting the key dates now (see below). There’s a comprehensive fixture guide in the Manager’s Office- guide here. You’ll also be able to let customers know what games you’re showing via our free Promo Kits.
The Champions League and Europa League finals will only be shown on BT Sport, so why not shout about it on social media? Fans might still be adjusting to BT Sport being the home of European club football. They could be looking for somewhere to watch the winners of both tournaments crowned. Ensure your voice is heard on Twitter, Facebook and co.
So with the conclusion of this season’s club sporting action to come, quickly followed by a rousing summer of international sport, it’s clear the forthcoming months offer a number of opportunities for your bar. As Leicester City fan Richard III clearly meant to say: Now is the summer of our sporting content.
Key dates at a glance
May 27: International Friendly: England v Australia
May 28: Champions League Final: Atletico Madrid v Real Madrid
June 2: International Friendly: England v Portugal
June 10: Euro 2016: Opening Ceremony
June 11: Euro 2016: Wales v Slovakia
June 11: Euro 2016: England v Russia
June 12: Euro 2016: Northern Ireland v Poland
June 13: Euro 2016: Republic of Ireland v Sweden
June 16: Euro 2016: England v Wales
June 16: Euro 2016: Northern Ireland v Ukraine
June 18: Euro 2016: Republic of Ireland v Belgium
June 20: Euro 2016: England v Slovakia
June 20: Euro 2016: Wales v Russia
June 21: Euro 2016: Northern Ireland v Germany
June 22: Euro 2016: Republic of Ireland v Italy
July 10: Euro 2016: Final
August 7: FA Community Shield: Leicester City v Manchester United
August 13: Premier League opening day
Next Season’s UEFA Champions League Qualifying
July 12/19: 2nd qualifying round- Celtic enter
August 16/23: Playoff round- Man City enter
Next Season’s UEFA Europa League Qualifying
June 30/July 7: 1st qualifying round- Aberdeen & Hearts enter
July 14/21: 2nd qualifying round- Hibernian enter
July 28/August 4: 3rd qualifying round- West Ham United enter
May 28: Aviva Premiership Final: Saracens v Exeter Chiefs
August 5—21: Summer Olympics