Skip to main content
Business category |

Select to personalise:

Pull in the crowds with BT Sport and you’ll be pulling more pints too.


With BT Sport in your line up keep members happy – old and new.


Make your guests feel right at home with their favourite sports in the bar and their rooms.


BT Sport is the perfect play for gyms, bookmarkers, sports shops, offices, rigs, ships and yachts


Get BT Sport across all your locations for all your customers and visitors.


The Pub Cup winners are crowned at Wembley

The Victoria and the Golden Hind take the spoils in this season’s thrilling finals day  

Pub players were re-united and new champions were crowned at Wembley Stadium as the Pub Cup 2021 reached a sensational conclusion.

In the Men’s final, Brighton’s The Victoria looked the part as they turned up in their cup final suits for the occasion.

And they looked sharp on the pitch too as they took on Bradford’s New Line.

The southern champions took the lead in the second minute with a pinpoint freekick from George Rudwick before skipper Owen Scerri did what few English players managed this summer by scoring from the spot.

The New Line, who triumphed in our semi-final at Manchester City, looked brighter in the second half but they were unable to find a way through.

Another free kick, this time converted by Farrall Taylor, put the seasiders out of sight and then a deflected long-range effort from Matt Pickering made it four.

It was a proud day out for licensee Zena Ives, who wins free BT Sport for the year and £1,000 to spend at the BT Sport shop.

She said: “I have never heard such a quiet coach on the way down!  They were so nervous but they were phenomenal and we are so proud of what they have done.

They were in shock on the way back but it changed when they had a couple of drinks at the pub.

Earlier in the day Shifnal Town Sports Bar and Birmingham’s Golden Hind faced off in a repeat of the 2019 Women’s Pub Cup Final.

Back then at St James’ Park, Newcastle, it was Shifnal who came out on top in a frenzied 5-4 but this time one goal was enough to settle the outcome.

The Golden Hind’s Jodie Mason cleverly lifted the ball over Shifnal’s oncoming keeper to ensure the trophy changed hands.

Manager Jamie Carter said:

“It was a once in a lifetime opportunity just to play here but to win makes it even better. The team had a fantastic experience.


BT Sport pundits Glenn Hoddle, Robbie Savage and Joe Cole were all on hand during the day to watch the finals and provide useful tips and insight to players and managers, as well as handing over that all important silverware with BT Sport’s Bruce Cuthbert.

This season 80 men’s and women’s teams competed in heats at Manchester City’s Etihad Campus and Bisham Abbey to win their place to play in the finals day at Wembley.

Check the @BTSportBars Twitter account for more photos and stories from the tournament.

Keen to see how BT Sport could support your business?