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Support Squad reaches out for promotion

Our agents are on a mission to help all BT Sport pubs make the most of everything they do

Going for promotion isn’t just about the battle to make it to the next league up. 

It’s an essential part of the plan for every hospitality business – and our Support Squad is on hand to help.

Our dedicated team of field agents specialise in helping BT Sport pubs promote everything they offer: from in-venue posters and point of sale, through to growing your online presence.

And with pubs coming back from the worst year in living memory for the trade, the Squad is on a mission.

Starting from May 24th and over the course of the next 12 months, Support Squad members will be making appointments with all of our pub customers so they can book in a visit and help create a game-plan to drive even more customers through your doors

If you you'd link to find out more about a visit, book a session here with one of our members.


Here’s how they can help:

Google Support
Our Squad will guide you on getting to grips with Google My Business, raise your online profile and teach you ways to promote your offering.

Point of Sale
We’ll provide plenty of posters and PoS and show you how to make the most of the online and in-venue assets you can find on our Point of Sale hub.

Social Media Support
Our Squad’s social skills will help you connect with customers new and old, so you can bring them in for the very best of live sport.

Pub Finder
Customers are always looking for great new places to watch sport out of home, our Pub Finder ensures they know where to find you. The Squad will get you set up.

Beyond Sport
The tips and advice our Squad provide can be used across your business, from your menus through to promoting any live event.

Bruce Cuthbert, Commercial Director, BT Sport, said: “We take pride in being more than just a service provider and are doing everything we can to help our customers come back stronger from the pandemic.

“This is where the Support Squad can help. Our Squad of promotion specialists understand that all pubs are different, so they will tailor a game plan to suit the individual needs of every business.

“This means that as well as providing an unrivalled line-up of live sport we are also giving customers the tools to grow their businesses and connect with more customers online and in their venues.”

And there’s much more the Squad can help you with, as those who have already had a visit will testify.

Paul Dexter, BT Sport Manager of the Month winner and licensee at the Old Swan in Earls Barton, says: “A member of the squad visited me at the pub to provide PoS and advice. It’s a practical and helpful service that I’d recommend other licensees and managers take advantage of.”

  • To find out more about The Support Squad click here.

Keen to see how BT Sport could support your business?