The very best managers are always looking for marginal gains. We're here to help...

Google Digital Garage

We’ve partnered with Google Digital Garage to provide free bespoke digital training to help your business grow.

Google Garage

We have joined forces with Google to provide FREE bespoke training for our BT Sport customers.

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BT Sport and Google Digital Garage

Register here for BT Sport and Google Digital Garage

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Licensees like and share what they learned at Google Digital Garages

Pubs and clubs tell us the tips they will take into their businesses from our free digital training events for the hospitality sector

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Big game strategy

Get tips on making more of your business, take inspiration from top class operators and industry experts by reading our regular posts to ensure you're primed for success.


Meet the landlord who brings the sports stars to the people

Mike White of The Cleveland Arms is the BT Sport Manager of the Month for February 2019

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Crawford v Khan now available to buy

• Crawford v Khan on BT Sport Box Office for Pubs and Clubs • £150 early bird offer available for BT Sport customers* • £185 for non BT Sport Customers • Exclusively live coverage will start from 11:30pm on Saturday 20th April

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Pub Cup

Meet the Pub Cup managers

Stars of the game to take charge of the Pub Cup hopefuls

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Sport Shack plays the small but beautiful game

We visit Sheffield to check out what could be the first micro sports bar business in the country

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Pub Cup

Rio and JJ look forward to Pub Cup 2019

Pundits say that football experiences just don’t get much better for amateur players

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A club that’s all revved up for the MotoGP season

Fans are keen to catch the thrills and spills of racing from the comfort of the bar

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Don't forget to get your free PoS

We are here to support you with promoting sport in your venue with a greater range of point-of-sale available then ever before.

Register below for your FREE point of sale packs. Plus we know how important social media is for pulling in the crowd, so we've provided you with a range of assets to help you promote all our fixtures on your pub's pages.

Visit our PoS portal today

In the spotlight

We put you and your customers at the heart of the action.


Manager of the Month

We salute stars of the trade with our BT Sport Manager of the Month initiative.

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Pub cup

The gun finds the target in dramatic pub cup final shootout

London pub overcomes last year’s champions The Liver Vaults to win 2018 BT Sport Pub Cup

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Relive the 2018 Pub Cup final

Thank you to all the teams who competed in the 2018 BT Sport Pub Cup and congratulations to our winners. Pre-register for 2019 now www.btsport.com/pubcup

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