The very best managers are always looking for marginal gains. We're here to help...

Google Digital Garage

We’ve partnered with Google Digital Garage to provide free bespoke digital training to help your business grow.

Google Garage

We have joined forces with Google to provide FREE bespoke training for our BT Sport customers.

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BT Sport and Google Digital Garage

Register here for BT Sport and Google Digital Garage

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Licensees get an online masterclass as our Google Digital Garage events kick off in Liverpool

Experts provide tips to help BT Sport pubs and clubs grow their online presence… and their takings

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Big game strategy

Get tips on making more of your business, take inspiration from top class operators and industry experts by reading our regular posts to ensure you're primed for success.


Wilder v Fury

• Wilder v Fury exclusively available on BT Sport Box Office • £120 early bird offer available for BT Sport customers*

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Google Garage

Robbie reveals how social can help, whatever kind of show you’re putting on

The BT Sport pundit tells licensees how he harnesses the power of Twitter and Instagram to drive engagement

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Digital advertising has become a jewel in The Crown’s strategy

The seaside pub uses BT Sport assets on TV screens to let customers know what’s coming up next

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Brian O’Driscoll looks to Leinster to continue European success

The Irish icon talked to licensees at our Belfast Google Digital Garage event about the forthcoming Heineken Champions Cup rugby on BT Sport along with the pros and pitfalls of social media

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Google Garage

Google Digital Garage: 13 things we’ve learned so far…

Our partnership with Google has seen licensees across the country pick up tips to maximise their digital offering. Here are some of the highlights…

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Google Garage

Google Digital Garage events get a great reception at the BT Tower

BT Sport customers head to the capital to pick up tips on making more of what they do online

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Don't forget to get your free PoS

We are here to support you with promoting sport in your venue with a greater range of point-of-sale available then ever before.

Register below for your FREE point of sale packs. Plus we know how important social media is for pulling in the crowd, so we've provided you with a range of assets to help you promote all our fixtures on your pub's pages.

Visit our PoS portal today

In the spotlight

We put you and your customers at the heart of the action.


Manager of the Month

We salute stars of the trade with our BT Sport Manager of the Month initiative.

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Pub cup

The gun finds the target in dramatic pub cup final shootout

London pub overcomes last year’s champions The Liver Vaults to win 2018 BT Sport Pub Cup

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Relive the 2018 Pub Cup final

Thank you to all the teams who competed in the 2018 BT Sport Pub Cup and congratulations to our winners. Pre-register for 2019 now www.btsport.com/pubcup

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