The talk has been talked and it’s nearly time for Deontay Wilder and Tyson Fury to walk the walk once more.
One thing their first fight back in December 2018 taught us is that the rematch is not going to disappoint.
The undefeated WBC heavyweight champion of the world will meet the undefeated lineal champ, the Gypsy King, on February 22 at the iconic MGM Grand in Las Vegas.
It is a career defining fight for both men and a blockbuster BT Sport Box Office event. And while only one man can come out with the belt, pubs, clubs and bars across the country can all emerge as winners on what is guaranteed to be a night to remember.
Here’s what you need to know before the big men enter the ring…
Why should you show it?
Because, quite simply, fights just don’t get much bigger than this.
There is unfinished business after the first meeting ended in a controversial draw, so surely this time we will get a winner.
That first bout was packed full of drama and there is no reason to expect anything different when two men with contrasting styles meet again.
The result will also have ramifications for the division, with the winner surely on a collision course to meet Anthony Joshua and unify the heavyweight belts.
So whether you have a strong base of boxing fans or are just a casual observer of the sport, this fight gives you a great chance to pull in a crowd and create a great atmosphere in your venue.
Boxing fans also tend to enjoy watching their sport in the on-trade, with 72% of boxing fans saying that they watch the sport out of home*.
Lee Price, manager of the Royal Pier in Aberystwyth and our latest BT Sport Manager of the Month winner, describes Tyson Fury as “the gift that keeps on giving.”
He says: “We are a 24-hour pub so this is a great event for us. People will want to watch it and I expect us to be full to capacity.”
“Box Office is what our customers demand so we have to supply that to them, it delivers atmosphere in spades, it’s one of the best things we ever did”
When’s it on?
The fight will take place on Saturday February 22, or rather the early hours of Sunday February 23, for UK pubs and clubs.
This will mean either a very early start, or more likely, staying open late or applying for a licence extension.
When exactly the ring walk will take place is not known because it will be determined by the duration of the fights on the undercard. It is anticipated that it could be around the 5am mark.
Though this isn’t on at one of the usual times for a sporting event, it will provide an incredible revenue opportunity at a time when the building would ordinarily be earning nothing at all .
Lee, from The Royal Pier also added: “We have been open at this sort of time and have been completely packed out. We were for the McGregor v Cowboy fight a few weeks ago.”
How can you show it?
Early birds will have already taken advantage of a discount deal to show the BT Sport Box Office event.
To book the fight call 0800 678 1068.
On the night the fight will be available via channel 490 on the Sky Platform.
For more information click here to see BT Sport Box Office Commercial FAQs.
*£240 for non BT Sport commercial customers and for all purchases post Feb 9.
**Recipients will need a Sky Satellite HD Receiver Box in their Premises to show the fight.
Things to consider
If you are not a venue with a late licence you may need a Temporary Event Notice (TEN) to stay open later. It will cost you £21 and you need to do this 10 working days before the event.
Customers will need to know if you are open so as well as spreading the word internally make sure your website and social media channels are regularly updated with details about the event. We have social assets to help you do just that.
Having an idea of the numbers you can expect will also help you staff the event appropriately. You may want to think about security staff as well as bar workers to ensure the night goes as smoothly as you would like.
*CGA consumer survey for BT Sport April 2018