At BT Sport we are throwing our full support behind woman’s football and now we want pubs and clubs to pledge to do their bit to help grow the game too. It’s been an incredible year for the sport with huge TV audiences and growth in player participation.
The World Cup saw the Lionesses roar to the semi-finals, gaining new fans along the way, with 28.1m viewers watching the tournament across the globe.
That fanbase has continued to grow with Wembley sold out for the clash between England and Germany on November 9, creating a record attendance for a woman’s football match.
There have also been huge advances on the domestic front including the professionalisation of the game and a multi-million pound sponsorship deal between Barclay’s and the FA Woman’s Super League (WSL).
And at grassroots level there are now more than 2.6m women aged 16 and over playing football – that’s up by 850,000 since the World Cup
This season, BT Sport are broadcasting at least 30 live women’s football matches including the Lionesses, Barclays FA Women’s Super League, FA Women’s Continental League Cup and the Women’s FA Cup.
We have also supported the grassroots game with the launch of the first ever Woman’s Pub Cup. Entrants played at four professional grounds around the country before Shifnal Town Sports Bar defeated the Golden Hind from Birmingham in a stunning final at St James’ Park.
And this week we have gone even further by teaming up with Greene King to turn The Red Lion in London’s Moorgate into the Red Lioness.
The pub will become the home of woman’s football and the perfect spot to watch these upcoming fixtures:
Saturday November 9 England vs Germany
Tuesday November 12 Czech Republic v England
Sunday November 17 Tottenham v Arsenal
We have worked with Greene King to make the pub the perfect environment for fans of the game.
We now want other venues to commit to doing the same by showing and promoting Women’s football and making their pubs and clubs as inclusive to all.
This can be by ensuring facilities, such as toilets, are in the best possible condition. It could also mean committing to The Ask Angela campaign, which means customers can ask for Angela as a codeword for discreetly telling staff that they feel unsafe or threatened.
So far more than 750 Greene King pubs have committed to The Pledge, and we want more to follow. All you have to do is agree to the following:
The Red Lioness Pledge asks commercial premises around the UK to commit to screening all women’s football matches live, from the FA WSL through to internationals featuring England’s Lionesses* as well as creating inclusive and welcoming environments for women’s football fans.
To sign up to The Pledge visit btsportprint.co.uk/redlioness
Those that sign up will receive a window sticker along with Point of Sale to help promote WSL and competitive international fixtures.
Our pundits and presenters are on board too, with the likes of former England internationals Rachel Brown-Finnis and Claire Rafferty and presenters Reshmin Chowdhury and Clare Balding attending the Red Lioness.
Clare said: “The Red Lion is a well-known pub staple. With just a small twist of the name, we’re beginning a process to try and make a difference to the way everyone can follow women’s football. Pubs can now reflect the game’s expanding fan base. Please join the Red Lioness Pledge.”
So what are you waiting for, sign up now at
https://btsportprint.co.uk/redlioness and give the game your support.