Thanks for attending BT Sport and Google Digital Garage training, here is a list of our Top Tips from the day.
Use social media to connect with new and existing customers
Social media lets you chat with current customers and prospective new visitors to your business. You can let people know what sporting fixtures you’ll be showing as well as posting about upcoming events, deals and offers or new drinks or menu items. You can also get involved in conversations – just as you would in the bar – build trust in your business, grow your circle of influence and ultimately understand you customers better.
You can use various platforms – such as Twitter, Instagram and Facebook – to share what has been happening in your pub or club with written posts, photographs or video clips. Social media enables you to recruit more loyal customers who will spread the word further by recommending your pub to their friends.
Get your free Google listing
Google My Business allows you to show photos of your pub alongside key pieces of information such as your opening hours, address, phone number and star ratings. It’s a great way to have a web presence even if you don’t have a website yet. Sign up at google.co.uk/business
What is the purpose of your website?
If you are looking to refresh or create a new website think carefully about what you are trying to achieve. Do you want it to showcase a menu or provide updates about news beers you’ll be stocking? Maybe bedroom or restaurant bookings are at the top of your agenda? Or is it about promoting the next big game? A good website connects your customers desires with your business needs. When it comes to web design, think of the customer experience without losing sight of your own business goals.
If your main goal is to drive restaurant bookings, then make sure your menus are prominently featured and downloadable. Regularly update online-only offers such as ‘a free bottle of wine when you book online’. Also, ensure a reservation phone number appears in a visible location on every page of your site. If you have an online booking system, make sure it provides reassurance that bookings will be confirmed with an email or phone call.
Think mobile first
Did you know that more than half of the world’s internet traffic (52%) is driven by smartphones? This means your website needs to be mobile friendly. The easiest way to have a mobile-friendly website is to build it that way from the start, using a “responsive design,” which automatically detects the type of screen being used and displays the site accordingly. If you want to get a sense for whether your site is mobile-friendly, try Google’s free Mobile-Friendly Test tool g.co/testmysite
Keep people posted with email marketing
Email marketing can build customer loyalty and engagement without breaking the bank. Free and affordable services such as MailChimp and Constant Contact are easy to use and allow you to design attractive layouts while building valuable subscriber lists. Email marketing also allows you to monitor how recipients interact with each message, allowing you to see what is working and what needs improving.
You can find a wide range of courses on all things digital on the free Digital Garage online course, which is certified by Google and IAB Europe.