Wing wizard turned BT Sport pundit Ugo Monye has given pub and club workers tips on making the most out of social media.
The former England and British Lions star was speaking to guests at a recent BT Sport Google Digital Garage event at the BT Tower.
Monye, who has more than 88,000 followers on Twitter and 40,000 on Instagram, knows a thing or two about posts that hit the mark. A clip of him drop-kicking a ball straight through the posts when he was doing pre-match work with BT Sport has been watched and retweeted hundreds of thousands of time.
He said: “The great thing about social media for most people is it enables you to engage with a bigger audience. I would feel a little bit cheated as a customer if you just say ‘hey tune in at 2.30pm’. You want a conversation throughout the week.
“You should let people know what you are doing. I think short videos are great, for me that might be while I am out and about interviewing people at training grounds. It’s about letting people into your life and sharing that experience as you build up to the main event, which for me is often Saturday afternoon.”
His experiences translate to the world of the licensed trade where social media can be used to drive conversation and engage with customers, both new and old, ahead of big trading days and events.
Ugo also had advice on dealing with the occasional negative comments that can emerge on social media platforms.
“If it is a genuine difference of opinion I’ll engage because the world is about opinions. I’m paid to give mine, it isn’t always the right one and I like hearing the other side to the story. But when it is just abuse, just block and get rid,” he suggested.
“The moment you think (about posting) and are not sure, is when you don’t do it. I see my timeline as my home and I am never going to allow someone to post rubbish through my letterbox so why would I allow them on my timeline? I don’t give them oxygen, just block them and block out the noise. I’m not going to give them that attention.”
Ugo, who is a regular analyst across BT Sport’s domestic and European rugby union coverage as well as a key member of the Rugby Tonight team, was speaking with presenter Abi Stephens at the latest Digital Garage event in London.
We are traveling the country in our new partnership with Google to provide business owners and their teams with valuable advice on how to best utilise their digital platforms to attract more customers through the door.
The free events cover a huge range of topics including search engine optimisation, website design and content, digital advertising and social media.
Other stars lined-up to speak at future events include Brian O’Driscoll (Belfast), Chris Paterson (Edinburgh), Robbie Savage (Manchester), Sam Warburton (Cardiff) and Lawrence Dallaglio (Bristol).
Google Digital Garage Events
Belfast, Kingspan Stadium, 24th September 2018
Edinburgh, BT Murrayfield, 1st October 2018
Newcastle, Kingston Park Stadium, 2nd October 2018
Manchester, Old Trafford, 16th October 2018
Cardiff, Cardiff Arms Park, 22nd October 2018
Bristol, Ashton Gate Stadium, 23rd October 2018
To find out more or to register for a place at these FREE events click here.