Welcome them back with Premier League football

Six of the best: BT Sport’s live July games confirmed.

(Photo by Andy Rain/Pool via Getty Images)

Live football is back and it won’t be long before pints are being pulled once more in pubs and clubs across the land.

It has been confirmed that the trade can begin to re-emerge from lockdown on July 4, albeit with table service only and social distancing measures in place.

But with fans unable to attend live games at grounds there is little doubt that pubs and clubs will be the best place to catch the action.

In fact, according to research by Oxford Market Watch, three-quarters of pub goers are more likely or as likely to go to the pub to watch sport as they were before lockdown.

The most keen to get back to the pub, according to industry research specialists CGA, are the key 18 to 34-year-old demographic. That’s good news for you as they make up more than a third (37 per cent) of the sport watching population in pubs ­– and spend £26 more than the average customer every month.

With six live games coming your way on BT Sport in July, there are plenty of reasons for people to pay you a visit.

Every game will feature a team fighting for something – be it the title, Europe or avoiding the dreaded drop.

And with FA Cup and Champions League football to look forward to as well, there’s plenty to keep your socially distanced customers entertained.

Here’s what’s coming up…

Norwich vs Brighton
Saturday July 4, 12.30pm

On the very day that the licensed trade re-opens we will be live with a relegation dog fight. The Canaries are still in with a slim chance of survival but they’ll need to down the Seagulls to keep those hopes alive. Brighton are desperate for points to extend their stay in the top flight to a fourth consecutive season.

Man Utd vs Bournemouth
Saturday July 4, 3pm

Part two of our Saturday double-header sees Champions League chasing Man Utd host relegation threatened Bournemouth. That makes this one a six-pointer Saturday. We said points not pints. Enjoy the day but drink responsibly folks.

Man City vs Newcastle
Wednesday July 8, 6pm

A club with riches and success faces another that is hoping to see something similar happening in the North East. These two shared the goals in a four goal thriller way back in November. Same again please guv.

West Ham vs Burnley
Wednesday July 8, 6pm

Did you know that a third of pub-goers say that watching live sport is one of the things they miss about their trips to a watering hole? That stat, courtesy of a Censuswide survey, should give you confidence that people will be keen to join you for a couple of clarets on a Wednesday evening.

Norwich vs West Ham
Saturday July 11, 12.30pm

Norwich’s fixture with West Ham is sandwiched between clashes with Chelsea and Man City so this could prove vital to any chance of survival. West Ham have their work cut out to stay up too so this may be just as important for the Irons.

Liverpool vs Burnley
Saturday July 11, 3pm

The champions-elect could be the champions for real by the time this one comes around. In fact, by the middle of July we might even be getting used to live TV games at 3pm on Saturdays.

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